Press Release

SPRING INTO FALL WITH LOW INTEREST RATES ON SEGA UFO CATCHER AND EXTREME HUNTING 2 — TOURNAMENT EDITION

Offer is Valid through December 31, 2006

Elk Grove Village, IL October 16, 2006 — Sega Amusements USA, Inc. (SAU) and Firestone Financial Corporation have extended the SEGA UFO CATCHER^TM and Extreme Hunting 2 - Tournament Edition^TM financing promotion through the end of 2006.

The special promotion allows customers of SEGA UFO CATCHER machines and Extreme Hunting 2 - Tournament Edition 29 - Upright Cabinets, 50" Deluxe, plus Full Kits (with Guns) to receive a 5.25% APR for a 12 month term and 8.99% APR for 24 months. No down payment is required.

Contact your Sega Representative for more details on the program.
Visit www.sau.sega.com or www.extremehunting.net!

About Sega Amusements USA, Inc.
Serving the North and South American markets, Sega Amusements USA, Inc. is a wholly owned subsidiary of Sega Corporation, Japan. Sega Amusements USA, Inc. is an industry leader in creating state-of-the-art interactive video, self contained merchandising, and redemption game play experiences through the utilization of complementary technologies and devices to enhance player enjoyment and loyalty. Products include single-player upright video games, self-contained merchandisers, and multi-player attendant operated simulators.

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