Press Release

GAMEWORKS BISON AND RIFLE TOURNAMENT
JUNE 3RD — 18TH

SEGA'S 1ST ALL.Net TOURNAMENT
for EXTREME HUNTING 2 — TOURNAMENT EDITION

Elk Grove Village, IL May 31, 2006 —Sega Amusements USA, Inc. (USA) has partnered with GameWorks and Buckmasters Ltd. on the first-ever Extreme Hunting 2 — Tournament Edition tournament held on Sega's new ALL.Net network system.

The Bison & Rifle tournament will take place at six participating GameWorks locations, including Seattle, WA; Columbus, OH; Detroit, MI; Miami, FL; Minneapolis, MN; and Schaumburg, IL, from June 3rd through the 18th. Each participant will hunt in the Bison and Rifle category, with top scorers taking home an awesome array of prizes by Sega, Buckmasters, GameWorks and more.

The top three rankers across the country and the top three scores at each location are all winners; there are plenty of chances to bring home a prize.

National Prizes:
1st - Apple iPod^TM nano 4GB
2nd - Canon A530 Digital Camera
3rd - Motorola Talkabout Two-way Radios
(all three include prizes by tournament sponsors)

PLUS, top three local scorers get Sega, GameWorks or Buckmasters prizes valued at $50, $25 and $18!

The June 3rd-18th Bison & Rifle tournament is the first tournament on Sega's Extreme Hunting 2 - Tournament Edition, but hunters be on the lookout for future tournaments on the horizon! For news, tournament details, or to track your record, visit us at www.extremehunting.net. National tournament results may also be viewed at the game. Prize winners must log-in online, contact us by phone (877) SEGA-FUN or by fax (847)427-1065.

About the Bison & Rifle Tournament June 3rd - 18th, 2006
Players compete for best score on a single game. Players must be over 13 years of age to play. You must register at the game machine to compete. If you are under the age of 18, you will need a parent's signature to claim a prize. For official rules, go to www.extremehunting.net or ask the front desk at participating GameWorks locations. Tournament is open to legal residents of the United States (excluding residents of Arizona, Iowa, Louisiana, Maryland, Vermont and Tennessee and U.S. territories, possessions and assigns). Playing the game is subject to game machine availability at participating locations. Location rules and schedules apply.

About Extreme Hunting 2 Tournament Edition/ALL.Net
Sega's Extreme Hunting 2 — Tournament Edition is the newest installment of the former Sammy hunting franchise. This version extends the franchise's already superior scene design, true-to-life animations, and widest variety of wild game. Sega has also added an online tournament component, ALL.Net, which allows players to compete with others across the nation, and join the Extreme Hunting database. Extreme Hunting 2 Tournament Edition had a fantastic revealing at the 2006 ASI Show and is proving to be a much anticipated industry hit.

About Buckmasters Ltd.
Buckmasters is the premier resource for the white-tailed deer hunters of North America, promoting ethical hunting and practical wildlife conservation for future generations. It is our mandate to inform, educate and entertain the hunting public, and in so doing, serve and satisfy our membership, advertisers, and sponsors with excellence in all Buckmasters publications, video productions and public events. At the heart of Buckmasters stands our steadfast commitment to represent and promote a positive public image of ethical hunting and an awareness of the essential role of hunting as a necessary conservation tool, now and for the future.

About Sega Entertainment U.S.A., Inc. (GameWorks)
Sega Entertainment U.S.A., Inc. is the North American Amusement Facilities Operation arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader of amusement facilities, software and arcade machines for consumers both inside and outside the home. SEUI specializes in delivering premium entertainment experiences via its location-based entertainment destinations, which provide consumers with both signature food and beverage offerings and the world's most popular arcade game products. Through its stable of GameWorks properties, SEUI operates amusement facilities throughout North America. The web site is located at www.gameworks.com.

About Sega Amusements U.S.A., Inc.
Serving the North and South American markets, Sega Amusements USA, Inc. is a wholly owned subsidiary of Sega Corporation, Japan. Sega Amusements USA, Inc. is an industry leader in creating state-of-the-art interactive video, self contained merchandising, and redemption game play experiences through the utilization of complementary technologies and devices to enhance player enjoyment and loyalty. Products include single-player upright video games, self-contained merchandisers, and multi-player attendant operated simulators.

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